I spend a lot of time looking to the field of marketing and branding as a source of ideas, insight, direction, and inspiration. Marketers and education have more in common than you would think. What follows is a list of reasons why I think marketers could improve education.
Why Marketers could improve education
Marketers are concerned with creating ideas that are memorable.
Marketers are forced to be creative and innovative.
Marketers are expert users of data and statistics
Marketers want to reach people and impact their thinking
Marketers are expert at using current and emerging technology
Marketers try to reach people and communicate their ideas in creative and innovative ways
Marketers are very much results driven.
Marketers are passionate.
Marketers seek to inspire.
Marketers are expert at anticipating and understanding global trends.
Marketers seek to create the future, not just react to it.
Marketers understand their biggest asset is their employees’.
Seth Godin said, “Your marketing changes the way people act.” Don’t we try to do that in education? So the key question is: Who is having more success, marketing or education?
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